Brand Dossier  /  Vol. 01  /  2026

xsudew

the feeling of fresh skin.

A clean-beauty skincare brand from Southeast Asia, beginning with a brightening face mist. We're looking for the right manufacturing partner to build it with.

Private-label ready Clear brief English-speaking Ready to sample
Get in touch Message on WhatsApp
OriginSoutheast Asia
CategoryBrightening skincare
Prepared forManufacturing partners
FounderHsu
01The Brand

Making the quiet luxury of fresh, dewy skin an everyday ritual.

On the name
& the intent

The name says it plainly: “su” from our founder, Hsu, and “dew” for that cool, just-misted glow. It's a brand built around a feeling rather than a trend: skincare that's gentle, effective, and beautifully simple.

We're starting focused, with one hero product done exceptionally well, and growing into a complete skincare ritual that a new generation across Southeast Asia can trust and love.

02The Vision

A brand, not a single product.

01
NowThe Mist
Launch our signature brightening face mist, a simple, sensorial entry point into the brand.
02
NextThe Ritual
Extend into toner, serum and moisturiser, a coherent routine under one identity.
03
GrowthThe Range
Round out with cleanser and sun care, scaling distribution across the region and online.
03First Product
Brightening
Face Mist

A lightweight, alcohol-free mist that cools, hydrates and leaves skin with a soft, luminous glow.

xsudew BRIGHTENING FACE MIST glow, daily
01
Niacinamide
Brightens and evens tone for a clearer, more radiant complexion.
02
Vitamin C
Antioxidant support for visible glow and protection.
03
Rice Water
A time-honoured ingredient for soft, luminous skin.
04
Pearl Extract
A refined finish with a delicate, dewy luminosity.
04The Opportunity

Southeast Asia is one of the world's fastest-growing beauty markets: young, digital-first, and utterly glow-obsessed.

Gen-Z ledA beauty-fluent audience driving demand
Glow-firstBrightening and dewy skin lead the category
Digital DTCBuilt to sell via TikTok, Shopee and Instagram
05The Brief

Everything you need to quote, in one place.

What you would be working with: a brand with clear positioning, a launch plan, and a roadmap well beyond the first product.

ProductBrightening face mist First SKU, expanding into a full range
FormulaWater-based, alcohol-free, brightening / glow
Key activesNiacinamide, Vitamin C, rice water, pearl extract
ModelPrivate label / OEM-ODM Stock or lightly customised formula to start
First-run MOQModest launch volume Open to your minimum; scaling up as we grow
PackagingFine-mist spray bottle
Target marketsSoutheast Asia Myanmar and the wider region
CertificationsGMP / ISO 22716; BPOM and Halal where relevant
TimelineSampling now, launch in roughly 2 to 3 months
CommunicationEnglish, from first email to shipment
Send us your capabilities
06What We Look For

What we're looking for in a partner.

We're seeking a private-label / OEM-ODM partner to bring our first product to life, and to grow with us as the range expands.

01
Private label & OEM/ODM
Stock or custom brightening formulas we can make our own, with room to refine.
02
Flexible MOQ to start
A sensible first-run quantity for a launching brand, with pricing that scales as we grow.
03
Trusted certifications
GMP / ISO 22716, plus regional standards such as BPOM and Halal where relevant.
04
Reliable sampling
Clear sample costs and lead times, so we can validate quality before committing.
05
A long-term partner
Someone to grow with us from a single mist into a full skincare line.
06
Open communication
Responsive, transparent collaboration in English from sample to shipment.
07Working Together

A simple, four-step path.

01
InquiryWe connect
You share available formulas, MOQ, pricing, lead times and certifications.
02
SamplesWe test
We order samples and review quality, scent, texture and packaging together.
03
OrderWe commit
On approval, we place the first production run and finalise artwork and compliance.
04
LaunchWe grow
We market and sell across the region, then plan the next product with you.
08Supplier FAQ

Quick answers.

What is your target MOQ?

We're launching, so we're after a sensible first run rather than a huge one. Tell us your minimum for a private-label mist and we'll work with it, with volumes growing as the brand scales.

What is your target price?

Please share your price per unit at MOQ. We're optimising for quality and a healthy retail margin, not the cheapest possible cost.

Are you ready to move?

Yes. Brand, budget and timeline are in place and we're actively sampling. We're looking to start the first run within the next couple of months.

Which certifications do you need?

GMP / ISO 22716 as a baseline, plus BPOM and Halal for our target markets where relevant. Please share copies of your current certificates when you reply.

Who will we be dealing with?

Hsu, the founder and decision-maker, directly. That keeps communication fast and clear.

What about volumes ahead?

We're starting with one face mist and expanding into a full line (toner, serum, moisturiser, cleanser, sun care), so a strong first partner is positioned to grow with us.

09Contact

Let's build something together.

If your facility makes skincare you're proud of, we'd like to talk. Reach out and we'll share our full brief, target specs and timeline.

Emailfounder.hsu@xsudew.com→ WhatsApp+971 55 171 4530→
Brandxsudew.com

We typically reply within 24 hours.

HsuFounder · xsudew